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Dacia poised to shake up car market - News

CASH-STRAPPED car buyers are set to give budget brand Dacia the perfect boost for its arrival on the UK market.

That’s the view of car information experts CAP Monitor who believe the Renault-owned Romanian company could quickly gain a serious foothold in austerity-hit Britain.

This month will see the new Sandero supermini hit the streets at £5,995 along with its SUV stablemate the Duster for an extra three grand.

And CAP, who forecast tomorrow’s used car prices for the UK motor industry, feel the time is right for “no frills” budget motoring in Britain and point to Dacia’s success in Germany and France as evidence that the brand can win motorists over.

They also believe that success for Dacia could put the brakes on Chinese ambitions to target the UK car market by getting in first to meet demand for good quality cars at around 30 per cent lower prices than existing mainstream offerings.

As part of the Renault-Nissan alliance, Dacia will enjoy an instant dealer network presence and though the vehicles are built in Romania they are underpinned by Renault and Nissan technology and built on a platform shared by those manufacturers.

Forecast values are nowhere near class-leading, according to CAP, but with such low front-end pricing motorists will still save significant money on depreciation – the largest cost element in the ownership of any car.

CAP Monitor editor Jeff Knight said: “With Dacia you are effectively getting a car in one sector for the price of a car in the sector below it.

“This means the Sandero offers the qualities of a good supermini for the price of a typical city car and the Duster provides a compact 4x4 experience for the cost new of a lower medium car.

“What the Dacia brand offers today is very different from previous attempts by some new entrants into the UK in that there is relatively little sacrifice of quality for a very significantly cheaper car.

“Previously the sacrifice of quality has been too much for most motorists but Dacia provides a no frills approach to basic design, coupled with appropriate levels of equipment and engineering that you can’t fault.

“Dacia will not hold the highest percentage of its original cost new but when you compare the actual money lost over three years the Sandero in particular offers some of the best value motoring achievable.”

Late spring will see the arrival of a third offering from Dacia in the shape of the Sandero Stepway model the company is heralding as the UK’s most affordable supermini crossover at £7,995.

It has been designed with its own personality along with a 40mm higher ground clearance and bodywork features like front and rear skidplates, two-tone bumpers and radiator grille, fog lights, wide wheel arches with protectors and satin roof bars.

There’s also a family-friendly boot of 320 litres which, with the 60/40 split-folding rear seats dropped, extends to 1,200 litres.

Author: Mike Torpey
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